What theory suggests that goals are the primary drivers of effort and persistence?

Goal-setting theory posits that clearly defined and attainable goals play a crucial role in motivating individuals to exert effort and persist in their tasks. This theory asserts that the way goals are framed influences performance since specific and challenging goals can lead to higher performance levels compared to vague or easy goals. When employees understand their goals, they are more inclined to focus their efforts, allocate their resources effectively, and remain committed to overcoming challenges in their pursuit.

In addition to offering direction, this theory emphasizes the importance of feedback in the goal-setting process. By receiving feedback on their progress, individuals can adjust their strategies and efforts, further enhancing their performance and motivation. This highlights how goals are not just markers of success but serve as essential catalysts for sustained effort and engagement in organizational settings.