What type of persuasion employs logical arguments and factual evidence to convince someone?

Rational persuasion is the approach that utilizes logical arguments and factual evidence to effectively convince someone. This type of persuasion is grounded in logical reasoning, often appealing to the audience's intellect and rationality. By presenting clear, structured, and evidence-based arguments, the persuader aims to sway the audience's beliefs or decisions by highlighting the merits of a particular idea or course of action.

This method is highly effective in professional and academic settings, where audiences are typically more receptive to well-supported claims and data. In contrast, other forms of persuasion, such as expert power or coercive power, rely on authority or threats rather than logical reasoning, making rational persuasion distinct in its approach. Similarly, reward power focuses on incentivizing behavior rather than using reasoned arguments to convince someone of a particular point of view.