Which tactic is designed to appeal to the target's values and ideals, creating an emotional response?

The correct answer points to tactics that leverage emotions and values to motivate or influence others. Inspirational appeals specifically seek to align with the target’s core beliefs and aspirations, resonating with their ideals. This approach is effective because it can create a strong emotional connection, encouraging the target to support a cause, idea, or directive based on shared values.

By tapping into what the target holds dear, inspirational appeals enhance the likelihood of persuasion, as individuals are often more moved by emotional connections than logical arguments alone. This tactic can be particularly potent in organizational settings where fostering commitment and enthusiasm is essential for achieving buy-in for initiatives or changes.

In contrast, ingratiation involves flattering or creating a favorable impression rather than directly appealing to values. Exchange focuses on mutual benefit or negotiation rather than emotional alignment. Pressure uses coercive tactics or demands, lacking the positive emotional resonance found in inspirational appeals.